A fintech platform for providing easier access to financial data
The Railz team wanted a website that would allow them generate leads and acquire users to start using their service. Keeping in mind the of their requirements of a simple clean modern design, we created a design that reflect the brand positioning and the messaging strategy to allow the content to resonate with their visitors.
We were challenged with the task of creating a website that allowed users to conveniently acquire real-time accounting data using the Railz API solution. Our aim was to reduce the series of steps a visitor has to go through to complete an action and convey their message in the simplest of ways.
Excellent Service from start to finish, loved their process and their dedicated to their work
Sohaib Zahid CEO
Railz team walked us through their business model, offering, and their expectations from the branding and website design and development These sessions helped us get clarity on the requirements. They were very vocal of the new style they would prefer for the website and the overall brand to position the company in the market rightly. This helped us in playing around with their specific needs and strive for perfection from day one.
We aligned the insights taken in from the Discover phase and started working to come up with futuristic branding in line with the vision of the company. We worked on ideas to create a modern, simple, yet, intuitive website. Our goal was to depict the complex process of data collection and analysis for various financial institutions in a simple and meaningful way.
We’ll give you an overview of how we created the brand identity, design and user experience of a new website for an online lending company. The goal was to create a new look and feel that would appeal to both customers and investors.
When you work on a product, you get to know it inside and out. You notice all the little quirks and details that make it great. And when you’re done with your project, you want to show off how awesome your creation is, but sometimes words can only say so much.
After going through several iterations we chose the font Inter because it has a modern and warm feeling. The font is easy to read, which is important for people who are looking for information about a product or service. The typeface is also very readable on mobile devices and provides a great user experience.
we used for the brand identity is based on a simple yet effective line drawing style. It uses simple shapes and minimalistic lines to create illustrations that are easily recognizable from far away.
Once the logo was designed, we worked on animations for the landing page that would best summarize the role Railz plays in streamlining real-time accounting data for financial institutions. Taking the Railz logo as our inspiration, we created an animation that would show the logo at the center connected to these various financial institutions and sending out data to them. To explain different faucets of what Railz offers to its customers, we used relevant illustrations on the website. Well-thought CTAs were placed throughout the website that would imply action.
The website was built on the WordPress platform, and we used a clean, modern design that would be easy to navigate. We also created a new logo and brand identity from scratch.
A full-stack design and development agency building mobile apps, websites and e-Commerce platforms for startups and enterprises.
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