The company was founded in 2017 by M. Nasrullah with a clear vision to help companies easily build integrations with other platforms for their end users.

During his tenuer as the CTO at Convo, Nasrullah and his team spent alot of time building and setting up integrations from Convo with other platforms where he experienced first hand the challenges and opportunities that could exist in building a platform that would potentially help save companies from the resource cost and time to maintain and building integrations.

When we first spoke to Integry, they wanted us to design a complete brand identity structure for their website, along with branding collateral that could be used on social platforms.

Since Integry was fresh out of the oven, they were concerned that their newly establishing brand identity resonated with their values, company goals and services, and what they stood for.

This presented a unique challenge since there was not a lot of collateral that could be used as a reference point, moving forward.

Integrations essentially help two different applications communicate with each other through the sharing of information and data. This is done through APIs. Every API is written to highlight an application’s capability and access that it wants to provide to communicate with it.

So in the traditional sense when an Integration needs to be built with another application you first have to understand the API documentation of the other application which often is time-consuming, not two mention API also changes from time to time which means they also often end up breaking and require maintenance and upkeep.

Integry was aimed to be an iPaaS platform that aimed at smoothening out some of these friction points to make it easier for product and development teams to easily provide integrations with different platforms without spending a lot of time.

Now here is where things get interesting, when you thinking about creating an integration with another application it’s also important to create the workflow of how the integration will work what process it will follow, and how the integration will be visually embedded in the application. The experience of interacting with the integration flow is what we coined as ‘Integration Experience’

Work on Integry began with creating the branding identity branding version 1 of the website. ‘Give your app Superpowers’ was the core initial message of the platform. Integry went through several design iterations as we tweaked the messaging and added more features to the platform design. The entire platform was build in stages and the website and dashboard went through several iterations over a span of a few years.