In today’s day and age where we are constantly bombarded with different visual identities and graphic commercials trying to make a certain impression on us. Its easy to realize why they are important now more than ever. Brands are psychology and science brought together as a promise mark as opposed to trademarks. Products have life cycles and brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet. The value of a brand far outweighs that of its equity and assets.
With the challenges of starting a new business, whether it is a product or service, it is crucial to create an identity that reflect the core values and vision of what your company represents. A good design has never been more important, it communicates many different characteristics and personality that your brand may represent such such as luxury, quality, reliability or casual, fun and youthful. Creating a brand identity helps you enforce these quality and helps your brand take on these traits.
Brands also help invoke strong feelings (positive or negative) in the audience they also help you create value and community that can make your customers rally around.
But you can’t simply just build a brand and be done with it you need to plan out a whole movement , a digital marketing strategy is imperative to create dynamic growth for your brand.