Digital Account Manager


Job Description

Digital Account Manager is responsible for the strategic direction and analysis of digital campaigns and activities. Duties include managing and maintaining client relationships; developing new strategies for client campaigns, and overseeing the quality and performance of marketing campaigns. Digital tactics include SEO, PPC, display, paid social and content creation.

Roles & Responsibilities

  • Assist in managing client relationships which includes educating clients on digital concepts, best practices and trends, and helping to set expectations.
  • Oversee quality of deliverables and timeline for digital campaigns.
  • Manage vendor relationships which includes overseeing performance and understand their specific role in client businesses.
  • Analyze weekly campaign results, anticipate client questioning & deliver client status reports.
  • Screen new opportunities for clients both internally & externally
  • Perform digital audits for new business opportunities.
  • Partner with cross-functional account teams including creative, planning, development and media to see campaigns through to completion.
  • Manage and update monthly client digital media budget.
  • Support the agency with other duties as needed.

Job Requirements

  • Bachelor’s Degree or equivalent in Advertising, Marketing or Journalism.
  • 2+ years of experience in Digital Account Management.
  • Proven work experience as a Digital Account Manager.
  • Hands on experience with SEO/SEM.
  • Experience implementing and optimizing Google Adwords campaigns.
  • In-depth knowledge on search engine optimization best-practices.
  • Experience with Google Analytics.
  • Experience with paid social campaigns (Facebook & Instagram).
  • Experience in digital media planning and buying.
  • Excellent presentation skills and comfortable speaking in client/project meetings.
  • In-depth understanding of online marketing tools and social media platforms.
  • Experience with customer service and account management.
  • Excellent verbal and written communication skills.
  • Strong analytical skills.